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UPF Official | Universal Premium Fashion

ORIGIN: A New Chapter in Fashion

Limited-Time Sale – Up to 50% Off Core Styles

SHOP SALE
Save 35%Men’s Pacific Aura printed short sleeve crewneck – front viewClose-up of Pacific Aura print and ribbed collar on men’s crewneck
Printed Short Sleeve Crewneck Sale Price$49.00 AUD Regular Price$75.00 AUD
Men’s Lightweight White Hooded Shirt – Front ViewUPF Official – White Lightweight Men’s Hoodie
Lightweight Hooded Shirt Sale Price$85.00 AUD
Save 29%Kraken Domain UPF 50+ long sleeve shirt. Sun-protective, moisture-wicking, and lightweight polyester. Designed for outdoor performance. upfofficial.comPremium Kraken Domain long sleeve shirt with UPF 50+. High-quality sun protection for men and women. Breathable, quick-dry fabric. Shop at UPF OFFICIAL – upfofficial.com
Kraken Domain Shirt Sale Price$70.00 AUD Regular Price$99.00 AUD
Save 35%Front view of Travel Stamp men's UPF 50+ printed short sleeve shirt featuring colorful global passport stamps.back view of Travel Stamp men's UPF 50+ printed short sleeve shirt featuring colorful global passport stamps.
Printed Short Sleeve Crewneck Sale Price$55.00 AUD Regular Price$85.00 AUD
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Save 35%Women’s Pacific Aura printed short sleeve crewneck – front viewWomen’s Pacific Aura printed short sleeve crewneck – front view
Printed Short Sleeve Crewneck Sale Price$49.00 AUD Regular Price$75.00 AUD
Save 35%Women’s Earth View printed short sleeve crewneck – front viewAngled front-side of Earth View women's UPF 50+ shirt showing global print and fit details.
Printed Short Sleeve Crewneck Sale Price$49.00 AUD Regular Price$75.00 AUD
Save 29%Wave Chaser Long Sleeve Polo front viewModel wearing Wave Chaser Long Sleeve Polo
Wave Chaser Shirt Sale Price$70.00 AUD Regular Price$99.00 AUD
Women’s White Lightweight Hooded Shirt – FrontWhite Women’s Active Hoodie – Nylon Spandex Blend
Lightweight Hooded Shirt Sale Price$85.00 AUD
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Save 38%UPF Fishing Club Cap in white and beige with embroidered fish and UPF Official logoUPF Fishing Club Cap in white and beige with embroidered fish and UPF Official logo
UPF Fishing Club Cap Sale Price$49.00 AUD Regular Price$79.00 AUD
Save 45%Maroon, black, and white cap with a logo on a light gray backgroundTrucker hat with white front panel, maroon side panels, and black bill on a light gray background
UPF Mont Trucker Cap Sale Price$49.00 AUD Regular Price$89.00 AUD
Save 45%Beige and black cap with a logo on a light gray backgroundBlack and beige cap with mesh back on a white background
UPF Star Emblem Cap Sale Price$49.00 AUD Regular Price$89.00 AUD
Save 38%Beige cap with a logo on a light gray backgroundBeige cap with a unique design on a light gray background
UPF Circle Patch Cap Sale Price$49.00 AUD Regular Price$79.00 AUD
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Man wearing a white hoodie against a plain background
Woman wearing a gray long-sleeve top against a light gray background
Person holding a black and white cap with a red logo against a blue background

UPF TRAIL TRUCKER

Printemps–Été 2025
Inspired by endless horizons
and the pursuit of motion.

Designed for the trail, loved in the city.
UPF Official branded hero video featuring a female model posing confidently in premium apparel, accompanied by a cool, modern soundtrack.
UPF Official zip shirt for men – tactical hunting camo look with full-print detail and UPF50+ UV defence.
UPF Official zip shirt for men – tactical hunting camo look with full-print detail.

HUNTING CAMO SHIRT

Autumn–Winter 2025

Nature’s camouflage

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